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1 knowledge-based goods
Englisch-Deutsch Fachwörterbuch der Wirtschaft > knowledge-based goods
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2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 Polhem, Christopher
SUBJECT AREA: Mining and extraction technology[br]b. 18 December 1661 Tingstade, Gotland, Sweden d. 1751[br]Swedish engineer and inventor.[br]He was the eldest son of Wolf Christopher Polhamma, a merchant. The father died in 1669 and the son was sent by his stepfather to an uncle in Stockholm who found him a place in the Deutsche Rechenschule. After the death of his uncle, he was forced to find employment, which he did with the Biorenklou family near Uppsala where he eventually became a kind of estate bailiff. It was during this period that he started to work with a lathe, a forge and at carpentry, displaying great technical ability. He realized that without further education he had little chance of making anything of his life, and accordingly, in 1687, he registered at the University of Uppsala where he studied astronomy and mathematics, remaining there for three years. He also repaired two astronomical pendulum clocks as well as the decrepit medieval clock in the cathedral. After a year's work he had this clock running properly: this was his breakthrough. He was summoned to Stockholm where the King awarded him a salary of 500 dalers a year as an encouragement to further efforts. Around this time, one of increasing mechanization and when mining was Sweden's principal industry, Pohlem made a model of a hoist frame for mines and the Mines Authority encouraged him to develop his ideas. In 1693 Polhem completed the Blankstot hoist at the Stora Kopparberg mine, which attracted great interest on the European continent.From 1694 to 1696 Polhem toured factories, mills and mines abroad in Germany, Holland, England and France, studying machinery of all kinds and meeting many foreign engineers. In 1698 he was appointed Director of Mining Engineering in Sweden, and in 1700 he became Master of Construction in the Falu Mine. He installed the Karl XII hoist there, powered by moving beams from a distant water-wheel. His plan of 1697 for all the machinery at the Falu mine to be driven by three large and remote water-wheels was never completed.In 1707 he was invited by the Elector of Hanover to visit the mines in the Harz district, where he successfully explained many of his ideas which were adopted by the local engineers. In 1700, in conjunction with Gabriel Stierncrona, he founded the Stiersunds Bruk at Husby in Southern Dalarna, a factory for the mass production of metal goods in iron, steel and bronze. Simple articles such as pans, trays, bowls, knives, scissors and mirrors were made there, together with the more sophisticated Polhem lock and the Stiersunds clock. Production was based on water power. Gear cutting for the clocks, shaping hammers for plates, file cutting and many other operations were all water powered, as was a roller mill for the sheet metal used in the factory. He also designed textile machinery such as stocking looms and spinning frames and machines for the manufacture of ribbons and other things.In many of his ideas Polhem was in advance of his time and Swedish country society was unable to absorb them. This was largely the reason for the Stiersund project being only a partial success. Polhem, too, was of a disputatious nature, self-opinionated almost to the point of conceit. He was a prolific writer, leaving over 20,000 pages of manuscript notes, drafts, essays on a wide range of subjects, which included building, brick-making, barrels, wheel-making, bell-casting, organ-building, methods of stopping a horse from bolting and a curious tap "to prevent serving maids from sneaking wine from the cask", the construction of ploughs and threshing machines. His major work, Kort Berattelse om de Fornamsta Mechaniska Inventioner (A Brief Account of the Most Famous Inventions), was printed in 1729 and is the main source of knowledge about his technological work. He is also known for his "mechanical alphabet", a collection of some eighty wooden models of mechanisms for educational purposes. It is in the National Museum of Science and Technology in Stockholm.[br]Bibliography1729, Kort Berattelse om de Fornamsta Mechaniska Inventioner (A Brief Account of the Most Famous Inventions).Further Reading1985, Christopher Polhem, 1661–1751, TheSwedish Daedalus' (catalogue of a travelling exhibition from the Swedish Institute in association with the National Museum of Science and Technology), Stockholm.IMcN
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